E20 – Location Analytics

We all know that wireless is great for getting mobile users connected but did you know there is also a new trend in the industry called location analytics. Location analytics is the tracking of devices as they flow through your building using wireless beacons and probes. On today’s show we talk with Brenden O’Brien who recently joined Cisco through the acquisition of his company Think Smart. Take a listen as we learn about location analytics and the various uses in this new market.

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Blake Krone

Blake Krone

Cisco CCIE #31229 (Wireless) and CWNE #152, all around tech junkie, code poet. Connecting people with cans and strings.


  1. February 14, 2013 at 11:51 am — Reply

    Not such a “new” trend as “new to Cisco” ūüôā I believe Motorola/Symbol has been able to deliver this for a while. Probably a reason that Motorola has done so well in the Retail vertical.

    • February 14, 2013 at 11:55 am — Reply

      Yes and no. There are plenty of new features that are coming up creating this as a new trend beyond just knowing how many devices are here. MSAP is going to change the game in terms of interaction and direction.

  2. […] I recently had a great opportunity to interview the CEO of ThinkSmart for my podcast over at NSAShow.com. Cisco is branded this acquisition as the Cisco Connected Mobile Experience. But why do we need a […]

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